Fashion & Lifestyle

A Disney X Gucci collection around Mickey for the Chinese New Year

The Chinese New Year continues to inspire major brands and retailers. As the country is one of the world’s main centers of consumption, it has become obvious to the big names in the sector to attract Chinese customers who are fond of luxury items. After Jordan, Converse and some English football clubs have already unveiled a series of products dedicated to the event, now it’s Gucci that is making the upcoming Chinese New Year on January 25 a hobbyhorse. By presenting its Disney X Gucci capsule articulated around a partnership with Mickey Mouse’s parent company, the Italian label pays tribute to the rat and the mouse, animal symbol of the year 2020 in the Chinese calendar.

A Disney X Gucci capsule collection for the Chinese New Year

Disney X Gucci: Italian brand partners with Mickey Mouse to celebrate Chinese New Year 2020

While some images were unveiled a few days ago, the Disney X Gucci collection designed to celebrate the Chinese New Year has officially arrived. Third partnership to date between the Italian brand and Disney, this capsule gives pride of place to Mickey, highlighted on the many products in the range, ranging from t-shirts, coats, bags, shoes and various accessories such as hats, scarves , watches, luggage.

Disney X Gucci: Mickey to Celebrate the Year of the Rodent

on the occasion of the chinese new year, Gucci partners with Disney for a Disney X Gucci capsule to celebrate the year of the mouse

Divided into three large graphic families, the capsule has succeeded in placing the most famous mouse on the majority of the pieces, while retaining the original Gucci design. Among them, we find the brown print which became a traditional of the brand in the 80s, composed of the interlaced double G, to which is added Mickey repeatedly and in high definition..

For the Disney X Gucci CNY 2020 collection, Gucci takes back its traditional prints and fabrics

Year of the mouse obliges, Gucci celebrates the Chinese New Year with Disney and Mickey for a limited Disney X Gucci collection

Another graphic family of this special Chinese New Year Disney X Gucci collection, a series of pieces marked with the brand’s vintage red and green logo, topped with the presence of Mickey in a large format. We find the design mainly on oversized t-shirts and sweatshirts. The third version of the capsule turns to the side of the couple Mickey and Minnie Mouse, whose different scenes are printed in color on different fabrics as varied as linen, ticking, cotton or silk, but whose ivory color remains unchanged. The same impressions can also be found on leather goods from the GG Marmont range in quilted leather, available for their part only online..

The Flora print and its silk items

Gucci and Disney join forces for a capsule collection dedicated to Mickey on the occasion of the Chinese New Year and the year of the rat / mouse

Finally, the brand’s Flora print is also used for this Disney X Gucci collection in the form of silk scarves and ties..

A series of luxury accessories to the glory of Mickey Mouse

Gucci resumes its Mickey Mouse embellished prints for a Disney X Gucci collection for Chinese New Year 2020

Image by photographer Harmony Korine against the backdrop of Disneyland Park, the collection dedicated to the Chinese New Year is already available from January 3 in stores and on the Gucci website, as well as at some resellers, for prices ranging from 145 euros to … infinity.

Mickey becomes the star of the Disney X Gucci collection on the occasion of the Chinese new year 2020 and the year of the mouse