Fashion & Lifestyle

A Nike x Chinese New Year 2020 capsule celebrating “The Year Of The Rat”

While brands are scrambling to pay tribute to the Chinese New Year which is fast approaching and which allows the passage to flatter local customers, the swoosh brand is not left out and announces a Nike x Chinese New Year 2020 capsule collection. More than a nod to the entry into the future year of the rat “Year Of The Rat”, Nike and Jordan have chosen here to commemorate the last four major twelve-year cycles of the Chinese calendar.

A Nike x Chinese New Year 2020 “Year Of The Rat” collection for the arrival of the year of the rat

Nike pays tribute to the New Chinese 2020 with Year of the Rat capsule collection

Nike’s tribute to the Chinese New Year of the Rat is therefore based on four motifs inspired by the traditional practice of cutting Jiǎnzhǐ rice paper, on which folk motifs such as animals, plants or other landscapes are drawn. These four elements are taken directly from previous collections and all tell in an illustrated way part of the common history between Nike and China. We thus find the Cortez of 1972, until the memory of the Beijing Olympics of 2008, passing by certain key dates in Chinese sporting history, such as the country’s first gold medal in Los Angeles in 1984..

Nike x Chinese New Year 2020 capsule pays tribute to the shared history between Nike and China

Nike x Chinese New Year 2020: Nike and Jordan launch a Year Of The Rat capsule for the arrival of the Year of the Rat

Nike revamps some of its models in homage to the “Year Of The Rat”

Nike x Year of the Rat, the brand launches a special collection for the Chinese New Year 2020

The Nike x Chinese New Year 2020 collection thus takes up these different patterns by applying them in various ways to the brand’s products. Composed of items for men, women and children, the capsule includes models such as the Air Max 1 dressed in bright colors, the Air Force 1 in white embossed leather, the Air Max 720, as well as the Air Jordan 13 and Air Jordan 34, all revamped around the previously mentioned themes and offered on the occasion of this Year Of The Rat.

The swoosh brand did not fail to prepare for the arrival of the Chinese New Year 2020

Nike x Chinese New Year 2020 capsule collection arrives in January for the Year of the Rat

A restyling inspired by the Jiǎnzhǐ tradition, the artistic cutting of rice paper

Nike and Jordan in turn release a special collection for the arrival of the Chinese New Year

Along with the different pairs of sneakers, textile pieces such as t-shirts, hoodies or jackets also complete the Nike x Chinese New Year 2020 “Year Of The Rat” collection, which will be available on the Nike website and at some resellers during the month of January.

Four illustrations inspired by four cycles of the Chinese calendar

Nike x Chinese New Year 2020 Year Of The Rat collection pays homage to cycles and dates in Chinese sports history