A few days before Christmas, the fashion brand Calvin Klein lost its creative director Raf Simons. The great Belgian fashion designer has announced that he is leaving the Calvin Klein company. Although his contract was due to end a few months later, the news was not very shocking to those who know him well..
Calvin Klein Creative Director Raf Simons
Raf Simons was appointed Creative Director in August 2016. He presented his first collection for the brand in February 2017, bringing new European enthusiasm to New York Fashion Week. Simons originally signed a three-year contract that should have been renewed in the summer of 2019. Sources report that Calvin Klein will not be presenting a collection during the fall 2019 season in New York, despite being already featured in the official CFDA schedule earlier this week.
Advertising for the Calvin Klein brand with famous women
Simons’ assumption of office at Calvin Klein was greeted by critics from the start. Its first collection is based on outfits well entered in the tone of the brand, inspired by the style of westerns and classic cinema and presenting an artistic and unisex vision. In no time, he won the CFDA designer of the year award for women’s and men’s clothing..
The Calvin Klein brand and his choice of creative director – whatever the outcome
A season later, Simons signed a multi-year contract with the Warhol Foundation that allowed for unprecedented use of the artist’s work on Calvin Klein products. Blankets and jeans bearing the photographs of Dennis Hopper and Sandy Brant are among the most popular.
Raf Simons changes his style over time but also the brand for which he creates clothes
Nonetheless, Simons’ vision won over consumers, especially in the discounted Calvin Klein Jeans collection. Emanuel Chirico, Chairman and CEO of PVH, said of the results earlier this year: “Although many product categories performed well, we are disappointed with the lack of return on our investment in our business. . We are convinced that some products were too high and did not sell as well as we expected “.
Raf Simons Fall / Winter 2018 collection – show at New York Fashion Week
The next step for Raf Simons, his team and the Calvin Klein brand is not known, but news of his departure is sure to send a shock to the industry..