Adidas Superstan mixes Superstar and Stan Smith
Why choose between Superstar or Stan Smith? There is now the Superstan
As the brand’s famous three-stripe sneaker celebrates its 50th anniversary this year, Adidas pays homage to its flagship model by launching a limited version of Superstar. In order to stay in the family and highlight its heritage, the German equipment manufacturer has chosen to mix the fiftieth anniversary with another iconic shoe from its catalog, the Stan Smith. A combination of the two models which gives… the Superstan.
Adidas launches Superstan for 50 years of its Superstar
Adidas Superstan, the best of both worlds
Announced for several weeks already, the Superstan has just officially seen the light of day last weekend. As the name suggests, here we are witnessing the birth of a shoe with a hybrid look. Here are mixed elements of the Superstar, model acclaimed since the 80s and its promotion by the group Run DMC, and the timeless Stan Smith, born of the tennis courts in 1964. The latter has moreover never ceased to shine over the decades, remaining one of the most loved and sold shoes in the world.
The Superstan uses the sole and toe cap of the Superstar or the perforated leather upper of the Stan Smith
Superstan, an anniversary limited series
Marketed as part of the 50th anniversary of the Superstar, the Superstan therefore incorporates the characteristics of the latter, namely its signature Iconic shell sole, as well as its traditional shell-toe or rubber shell, which makes it recognizable at first glance. for half a century. The rest of the shoe is for its part from its big cousin, the Stan Smith. We thus find the premium white leather upper of the famous tennis shoe, marked on its sides with the famous three perforated bands. His traditional green heel as well as his tongue stamped with the portrait of Stan Smith are also in the game..
Between the court and the floor, the hybrid sneaker no longer chooses
Where to buy Stan Smith Superstan ?
To enhance the release of his new creature, Adidas has put the small dishes in the big in terms of communication, publishing a video montage in which appears the American tennis player who gave his name to Stan Smith in 1978, now aged 73 years old.
The Superstan has been available in Europe since February 22, on the Adidas website and at some distributors.
Available from February 22 at the price of 110 euros
Superstar’s toebox mixed with Stan Smith’s slender rod
A post shared by adidas originals (@adidasoriginals) on Jan 23, 2020 at 4:28 am PST