Kenzo, the famous brand created in 1970 by the Japanese Kenzo Takada and owned by the French luxury group LVMH, has just appointed the Portuguese designer Felipe Oliveira Baptista, from Lacoste, as the new Artistic Director. The Lusitanian designer therefore comes to replace the duo Carol Lim and Humberto Leon, in office since 2010 and who has just presented on June 23 in Bercy his last show for the brand..
“Felipe’s creative talent, his expertise and his attachment to diverse cultures are all precious assets that will help to rejuvenate the creative energy of the Kenzo house” (…) “His innovative creativity and his modern artistic approach will make it possible to ‘exploiting the full potential of Kenzo, while retaining its unique historical style ”commented respectively the boss of the Fashion division of LVMH, Sidney Toledano and the CEO of the brand, Sylvie Colin..
Felipe Oliveira Baptista takes the reins of creation at Kenzo from July 1st
Originally from the Azores, the Portuguese-born designer arrives at Kenzo after a fruitful experience of eight years at Lacoste. A graduate of London University in Kingston, Felipe Oliveira Baptista first worked for the Italian house Max Mara, before settling in Paris and collaborating with Cerruti and Christophe Lemaire, to then create his own eponymous label, which ‘it will close in 2013 to devote itself fully to the crocodile brand. He was the winner of the Hyères International Fashion Festival and ANDAM awards during the 2002 and 2003 seasons. Felipe Oliveira Baptista left Lacoste in 2018, after eight years spent forging a new image of the French brand founded in 1933, imprint of design and modernity, which has become the queen of high-end casual wear. His work will allow the transition to society, under the direction of Thierry Guibert, to exceed the two billion mark in turnover in 2016.
Felipe Oliveira Baptista, from Lacoste to Kenzo
In post at Kenzo since July 1, the designer succeeds the couple Lim and Leon, who arrived in 2011 in succession to Antonio Marras. Building on previous experiences, the duo has succeeded in propelling the Paris-born brand into modernity, thanks to the values of diversity and inclusiveness dear to its founder, as well as original advertising campaigns such as that of the perfume Kenzo World.
Portuguese designer replaces American couple Carol Lim and Humberto Leon
“Kenzo is synonymous with freedom and movement. Everything Kenzo Takada has created is filled with joy and elegance, humor and daring. Nature and cultural diversity have always been and remain a constant in the brand’s DNA, ”declared Felipe Oliveira Baptista, who is therefore entering conquered territory, even if Kenzo does not appear as a major brand within LVMH, given its annual turnover almost five times lower than that of Lacoste.
“Nature and cultural diversity have always been and remain a constant in the brand’s DNA” Felipe Oliveira Baptista