After taking on Barbie or SpongeBob SquarePants, Milanese fashion house Moschino has just announced its collaboration with another section of pop culture, the role-playing game franchise The Sims. The capsule collection will be presented this weekend at the Palm Springs Desert Party, during the Coachella festival.
Moschino presents its new capsule collection inspired by the world of The Sims
This new collection orchestrated by the artistic director of the Italian brand Jeremy Scott brings together a series of clothing and accessories directly inspired by the graphic world of video games. Available in a limited edition from April 13, the various creations feature pixelated patterns, as well as various iconic elements of the Sims such as the Rabbit Freeza or the Llama, as well as a re-adaptation of its own logo and its teddy bear, the brand’s mascot..
Kitsch and pixels are at the rendezvous for the Moschino X The Sims collection
Available for sale in a selection of stores as well as on the Moschino website, this capsule will also be available in a virtual version for The Sims 4, Sims Mobile or even Sims FreePlay, so that the adept of the game can dress their favorite characters of the same. products. The creator of the Moschino house, Jeremy Scott, said he was enthusiastic about the idea of designing his collection from the virtual world: “I like the idea of being able to imagine and bring virtual characters to life (…) c ‘ is what I try to do with each new Moschino collection, by creating fantastic and spectacular universes ”.
“I love the idea of being able to imagine and bring the virtual to life.” Jeremy Scott, Artistic Director of Moschino
This capsule consists of sweaters, dresses and T-shirts, various accessories such as a phone case and an umbrella, as well as a pair of swimsuits for men and women. The lookbook, posted on Instagram in particular, presents the collection in a setting from the kitsch universe of The Sims, thus creating a symbiosis of the real and the virtual. If the Sims are handed over to Jeremy Scott for Moschino this time around, this isn’t the first time the cult video game has been made a reality in the fashion world, as Asos has already looked into its universe. Moschino is also becoming a regular collaborator, after capsules produced with the giants of the mainstream ready-to-wear, H&M and Zara.
Moschino X The Sims, available in limited edition from April 13
#Repost @denek_k ・ ・ ・ @moschino collaboration with @thesims @ea Shoot by @itsjeremyscott ?? Amazing work with amazing @stellamaxwell @aiden ♥ ️ Hair and makeup by @sofiacarhair ♥ ️ #photoshoot #moschino #jeremyscott #thesims #models #moschinoxthesims
A post shared by Moschino (@moschino) on Apr 11, 2019 at 5:07 am PDT
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