Fashion & Lifestyle

PUMA x Selena Gomez: a 3rd sporty collection for this winter

Selena Gomez continues her journey alongside German supplier Puma, with the launch of a third collaborative collection. Already available on the Puma website, the PUMA x Selena Gomez sports capsule includes several textile items, as well as a pair of running-oriented sneakers.

PUMA x Selena Gomez collaboration returns for a third collection

PUMA x Selena Gomez collaboration returns for third winter capsule

Inspired by the world of oval and team sports in general, the PUMA x Selena Gomez collection is based on the pair of beige and navy blue colors. Designed for the Fall-Winter 2019/2020 season, we find clothes tailored for winter training or simply for relaxed lifestyle moments. Thus, the interpreter of “Lose You To Love Me” presents a padded jacket with hood, a tracksuit jacket and a short half-zip jacket. Also in the Tops section, there are t-shirts, a long-sleeved rugby polo shirt and a hockey jersey-like dress. For the bottom, wide-cut sports pants, running shorts, as well as legging-type tights to meet the current running trend.

PUMA x Selena Gomez 3.0: a capsule tailored for running

PUMA x Selena Gomez, the star resumes her collaboration with the German brand for this fall winter 2019 fw19 season

This third PUMA x Selena Gomez FW19 capsule also contains two pairs of shoes. The first is a take on the iconic Cali Suede from the German brand, here in SG Quilt Suede dressed in light beige, as well as the Cali Lthr Suede made in white leather. The second pair offered is the Runner, available in a navy blue embroidery version or a beige quilted version..

The new Puma collab by Selena Gomez is already available

A Puma running collection by Selena Gomez inspired by team sports such as rugby and hockey

In order to distinguish this third PUMA x Selena Gomez collection, a few details have been placed in reference to the young muse. We thus find the number “92” on all products, corresponding to the year of birth of the singer-actress, 1992. Puma also marks the occasion with the “48”, which corresponds to the date of creation of the brand, 1948. Last gimmick, the semicolon, in reference to the star’s tattoo on his wrist.

A controversial lookbook in India

Selena Gomez X PUMA collection campaign sparked outrage among Hindu community in India

Note that the campaign of this PUMA x Selena Gomez was marked by some strong reactions, especially from Indian Internet users. Indeed, the country’s Hindu community has complained about some of the photos in the lookbook, which show the 27-year-old muse stepping on books. However, according to community beliefs, each book conceals the presence of the goddess of knowledge and mistress of the arts Saraswati, who is here offended by this “trampling” on the part of the main interested party..

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