Men's fashion

Men’s streetwear – 12 brands from the East

In terms of ready-to-wear, the West and its fashion cradles such as Milan, London, Paris or New York have always served as a benchmark, while Eastern Europe sported a somewhat outdated image in terms of clothing. good taste, historical context requires. However, good and bad taste are only subjective, tend to regularly remind us of the eccentricity of the British or the cliché of the German camper. Since the fall of the wall, the collapse of the Soviet bloc and the opening to the world that ensued, a wave of Western influence has swept over the new Eastern nation-states, commonly referred to as the countries of the East, changing the landscape. local culture, as well as consumption habits. The beginning of the 1990s marked the beginning of the American tidal wave known as hip hop, engulfing and easily finding its place in the new republics in the midst of social and identity crises. Along with music and disciplines bringing together hip hop culture, followers of this new art follow related fashion, drawing inspiration from European and American standards, thus making style streetwear man a fashion in its own right, topped with a protest symbol. After the omnipresence of Western labels on the streetwear market, young brands are emerging in the various capitals of the globe and Eastern Europe is not left out, like the world-renowned Russian designer Gosha Rubchinskiy. Here is a selection of 12 brands, from Bratislava to Kiev and from Vilnius to Sarajevo.

45 STREET / Bulgaria

logo brand 45 street ulitsa sofia bulgaria bulgarian fashion brand

Founded in 2013 in the Bulgarian capital, the 45 Street brand (Улица 45) specializes primarily in caps, or more generally in headwear. Produced locally, the catalog is renewed each season, highlighting a certain originality and a quality of manufacture that wants to be demanding, through mainly knitted products. The current collections are intended to be unisex, but the brand is currently working on the development of a next feminine range..

45 Street was created in 2013 in Sofia, Bulgaria

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Headwear is the backbone of the 45 Street brand

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The “Stork” t-shirt for her, the “Stork” cardigan and the “Jacq Faces” cap for him

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5 panel “Carnation” cap by 45 Street

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“Stork” t-shirt by 45 Street

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Short “Carnations” by 45 Street

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45 Street AW 2016 from 45 Street we Vimeo.

BP CLOTHING / Hungary

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“BP”, like BudaPest, was launched in 2011. Today it collaborates with many protagonists of the Hungarian underground culture and sports scene, as well as with big brands such as New Era, in the framework of limited collections..

Founded in Budapest in 2011, BP Clothing is the largest Hungarian streetwear brand

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The BP Clothing brand is a pillar of Budapest’s underground culture

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BP Clothing “BP Classic Split Tank” tank top

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The “BP Classic” sweatshirt by BP Clothing

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BP Clothing “BP BudaFcknPest” sweatshirt

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BROCODE / Bulgaria

logo brocode wear sofia bulgaria streetwear

Founded in 2013 in Sofia by two brothers and their friends, the brand Brocode first specializes in the production of jeans and denim jackets, while at the same time developing a range of t-shirts, sweatshirts & caps. Stamped menswear, the Bulgarian label is also appreciated by girls, who adopt the boyfriend jeans side.

Cap and t-shirt stamped with the wolf’s head

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Jeans, a flagship product at Brocode Wear

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The “Wolfpack Jacket” denim jacket by Brocode Wear

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“Sigma Selvedge” jeans by Brocode Wear

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Snapback cap with logo by Brocode Wear

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“Menswear only, girls dig it”, or boyfriend jeans by Brocode Wear.

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DECHKO TZAR / Serbia

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Dechko Tzar started in 2001 by designing t-shirts for the local group Red Zmaja. With this success, the brand quickly became one of the main brands of the genre. Still based on limited quantities, the emphasis is on design, quality and original packaging. In 2013, the streetwear brand for men and women launched the “Belgrade” collection specially dedicated to its hometown..

Collection of “Dechko Tzar X Starter” snapback caps

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Belgrade, first inspiration of Dechko Tzar

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T-shirt “BGD Pobednik” by Dechko Tzar

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T-shirt “DT 2.0” by Dechko Tzar

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“Maestral 2.0” t-shirt

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flag lithuania labadienà vilnius

LABÀDIENÀ / Lithuania

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Labàdienà, or the polite way of saying hello in Lithuanian. The Baltic brand is inspired by this notion, combining pagan mythology, urban aesthetics, ecology and communication. Created by two designers, Rapolas and Petras, accompanied by a photographer and a development manager, the young label launched its first collection in 2012, followed by four others, all made locally. Labàdienà will present his work twice at the festival of creators “bread & Butter ‘from Berlin.

“Headwear” collection by Labàdienà

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Wool sweater by Làbadienà

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Tee shirt “Poster” by Làbadienà

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Water of life from labàdienà we Vimeo.

bosnia flag mahala sarajevo

MAHALA / Bosnia

Young streetwear brand based in Sarajevo, Mahala was created in 2014 by Haris Karaman, student and graphic designer. The idea is to launch a collection of clothing, designed and manufactured locally, paying homage and representing the Bosnian nation, especially its capital. The camouflage, recurring on almost every piece, is associated with the slogan “Standing Strong”.

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“Standing Strong” camouflage sweatshirt by Mahala

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Camouflage hoodie by Mahala

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Collection of reversible bobs by Mahala

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Two-tone “Life Is Too Short For This City” sweatshirts by Mahala

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PLNY / Poland

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Launched by Polish rapper Tede in 1997, men’s streetweat brand PLNY Textylia was the first streetwear label to claim its Polish origins. The collections remain produced in small quantities.

PLNY, the first Polish streetwear brand since 1997

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PLNY, brand created by Polish rapper Tede

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T-shirt “Glory” by PLNY

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“Rower Lover” sweatshirt by PLNY

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“Kurdish Balans” t-shirt by PLNY

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Flag russia sputnik 1985 Спутник moscow

SPUTNIK 1985 / Russia

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The men’s streetwear brand & woman created in Moscow by Sergey Pakhotin, to conquer space. Available on brand website or directly in the Moscow store.

Sputnik 1985, the Russian brand with its head in the clouds

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Tee shirt “Спутник 1985”

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Sweatshirt “SW05” by Sputnik 1985

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Tee shirt “F13” by Sputnik 1985

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Anorak “A13” by Sputnik 1985

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flag croatia sugar-ants zagreb

SUGAR-ANTS / Croatia

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Unisex “Party Ants” Hoodies

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“Lazy Sloth”, “Black Cats” Sweatshirts & “Party Ants”

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“Startas” shoes by Sugar-Ants

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Black “Lazy Sloth” sweatshirt by Sugar-Ants

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“Hanging Sloths” sweatshirt by Sugar-Ants

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ORIGINAL TRADE UNION / Ukraine

logo SYNDICATE ORIGINAL brand Ukraine

Launched in Kiev in 2010, Syndicate Original is one of Ukraine’s leading mens and womens streetwear brands. After the first collections mainly made up of t-shirts, it now offers a full range of streetwear clothing for men and women. Its last batch SS17 is clearly turned towards vintage, giving pride of place to pastel colors and materials typical of the 90s..

Syndicate Original, the leading Ukrainian streetwear brand

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Syndicate Original, represents Ukraine in fashion fashion since 2010

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Denim jacket “Nansen Denim” by Syndicate Original

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Vintage tracksuit by Syndicate Original

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Cardigan “Campus” by Syndicate Original

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romanian flag urzeala bucharest

URZEALӐ / Romania

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Streetwear brand for men and women, Urzeala asserts its Romanian roots through its designs inspired by Transylvanian folklore.

Urzeala, the urban brand inspired by Romanian traditions

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Urzela, favorite brand of Romanian skaters

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“Homeland” t-shirt by Urzeala

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“Flutes” sweatshirt by Urzeala

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“Romanian Tree” sweatshirt by Urzeala

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WOLFPACK CLOTHING / Slovakia

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Wolfpack Clothing, Slovak street wear brand

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‘Hourglass’ sweatshirt by Wolfpack Clothing

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Unisex “Deers” T-shirt by Wolfpack Clothing

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“No Hat, Only Support” t-shirt by Wolfpack Clothing

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Find 13 French streetwear brands.