Technews & Gadgets

Google once again condemned by the European Commission

The European Commission keeps hitting the digital giants in the wallet. While awaiting the follow-up to the complaint brought by Spotify against Apple, European justice has once again condemned Google to a fine of 1.5 billion euros for abuse of a dominant position. The European Commissioner in charge of competition affairs, Margrethe Vestager, said in a press release that the American firm had “abused its dominant position on the market by putting in place restrictive clauses prohibiting its Adsense customers from accepting advertising coming from competing search engines ”and that“ This practice, which has lasted for more than a decade, has hampered the development and innovation of other companies in the sector ”.

Google fined 1.5 billion euros for its Adsense practices

illustration of the justice system of the European Commission which condemns Google to a fine of 1.5 billion euros for its antitrust practices in AdSense

This new sanction is the third imposed by the European Union on Google in three years. The web giant was already sentenced last year to pay 4.3 billion euros for another case of anti-competitive practice, this time as part of its Android mobile platform. 2.4 billion were also requested from Google in 2017, again for an abuse of a dominant position concerning its comparative shopping service.

With three convictions in the space of 3 years, Google is familiar with European proceedings

Google fined 1.5 billion euros by the European Union for its AdSense practices deemed antitrust

In total, Google has been fined 8.2 billion euros in recent years. If the first two cases were appealed, the amount could however have been higher under this new decision, if Google had not cooperated by correcting its Adsense policy from the start of the investigation in 2016. Its vice- President in charge of international affairs also declared: “We have always campaigned for healthy and prosperous markets for the benefit of all. To meet the requirements of the European Commission, we have already modified a number of our products and we will continue in this direction over the coming months, with the aim of giving more visibility to European rivals..

Google “prohibited its Adsense customers from accepting advertising from competing search engines.” Margrethe Vestager, European Commissioner for Antitrust Affairs

Margrethe Vestager European commissioner in charge of antitrust cases abuse of dominant position which condemns Google to a 1.5 billion euros fine

While this decision is currently the last between the European Commission and Google, the institution continues to closely monitor all of the company’s activities and says it is ready to initiate new procedures if complaints arise. “We will continue to respond to concerns related to good market practices, with the ultimate goal of always giving consumers and users a choice”.

“We have always campaigned for healthy and prosperous markets for the benefit of all.” Kent Walker, Global Affairs Officer at Google

AdSense logo for the condemnation of Google by the European Commission of the EU to a fine of 1.5 billion euros