It seems that mini drones are over for the French company Parrot. Indeed, according to the American media Wirecutter, which was the first to disclose the information, the company is said to have stopped producing and developing its line of small drones intended for the general public, in order to focus on its high-end Anafi model series. An announcement since confirmed by a spokesperson for Parrot at The Verge site: “Parrot has stopped the production and development of drones, with the exception of the Anafi and its variants”, he adds that the company had have already liquidated all its stocks of Mambos and Swing and that only the copies still available at retailers remained available.
French manufacturer Parrot capitulates on the minidrones market
If Parrot had established itself in the mini drone market before starting to develop its flagship Anafi models, it would seem that the democratization of flying devices that have become accessible by the emergence of Chinese products has got the better of the perseverance of the French brand in the domain. Competition driven by the Chinese DJI, which alone accounts for almost all sales of mini drones in the world since its creation in 2006, with 74% of the market share against a small percent for the French manufacturer. A situation that had already pushed Parrot to separate from 290 of its employees two years ago.
Parrot ends the career of its Swing minidrones
Faced with competition that presented itself as insurmountable, Parrot had already announced its intention to capitulate to DJI in order to focus more on commercial drones and on the B2B sector, by developing services and partnerships with private or public organizations..
“Parrot has stopped the production and development of drones, with the exception of Anafi and its variants” Parrot
Although the company wishes to continue selling its Anafi drone model to the public, the French brand is counting on its new strategy which now targets the professional sectors to improve the financial health of its commercial part, up 5% in 2018, while the overall income of the Parisian company chaired by Henri Seydoux was down 28% compared to 2017. Its withdrawal from the sale of consumer drones therefore seems to have been recorded and already represents only a minor part of its turnover , while the brand has at the same time won a contract with the American army, with the objective of developing a new model of compact and ultra-efficient drone.
Faced with competition from DJI, Parrot is now turning to the B2B market